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Now you’& rsquo; ve probably seen something like this in any among your social feeds —– a popular form of content that is part video/part still image. The developer’& rsquo; s really hope is that when you see this, your senses are deceived– which makes you question if this an image or a video?

That result or method applied to this kind of visual is called a cinemagraph and according to Time Magazine was pioneered (and named) by couple group Jamie Beck and Kevin Burg. Beck and Burg defined the craft, “& ldquo; where individual immediates of motion are isolated against a fixed image. This dichotomy produces minutes that are peaceful and contemplative, elevating the simple GIF into something a lot more improved.”

& rdquo; In my words, this content strategy creates a scene where time passing is just affecting separated parts of the image –– but not all the image. A real cinemagraph includes a scene that might not otherwise be possible in the real world –– and THIS is what makes a cinemagraph effective and magical.

Good and Bad Cinemagraphs

This waterfall scene, as great and stunning as it may appear, isn’& rsquo; t an effective cinemagraphs since it & rsquo; s practically impossible to observe that the trees aren’& rsquo; t moving– so nobody would even take a 2nd glimpse at it.


Compare that water visual to this one we did inside a twitter celebration invite for our client Neutrogena. The female has actually been frozen in mid splash, yet the water keeps flowing under the splash.

This is an example of what I imply by not being possible in the physical world –– some water is moving and alive whereas other parts of the scene are frozen in time.

Cinemagraph Apps

With the beginning of numerous desktop and mobile tools that claim that you can “& ldquo; easily produce & rdquo; cinemagraphs, (which I might refute in another entire article) lots of creative people are creating these for their customers –– with the hope that it gets their customer’& rsquo; s brand or item discovered more than exactly what a static image or regular video would get. Nevertheless, the problem is that a number of these people are cannot comprehend what makes an excellent cinemagraph & hellip; and what makes a bad cinemagraph.

A cinemagraph needs to have a part in it that is so un-natural and almost difficult to actually take place that it borderlines on bizarre. That weirdness should be occurring in any cinemagraph you create –– as this will prove that you have actually been successful in breaking the rules of nature, time and physics.


Following are some examples of cinemagraphs we’& rsquo; ve provided for some of our clients. This visual, when you look at it appears that it’& rsquo; s a great video of a couple sitting alongside a bonfire, however, upon additional watching –– the individuals are stationary. It’& rsquo; s really challenging to figure out where the video “& ldquo; ends & rdquo; and the photograph begins. This is cool.

This visual is a very simple, yet an effective use of the method we did for Club Carlson and Country Inns & & Suites.

And this for the very same clients –– where you check out the image and parts are moving and other parts are frozen in time.

Here are a couple great ones that other creatives have actually done right:

Here’& rsquo; s a nice one by Isabelle-faith.


And a good one by the creators of the cinemagraph.


Here’& rsquo ; s their how-they-did-it story on creating some certain cinemagraphs.

Not so Excellent

Here are more examples that are not-so-good cinemagraphs. They are too refined –– so each seems a regularly–– looping video.

In this gif –– all that is occurring is the bell is swinging backward and forward –– nothing unusual that couldn’& rsquo; t happen typically, and method too subtle to capture.


This could simply be a normal gif of a hot tub. I don’& rsquo; t know exactly what makes this a cinemagraph.


One last, however essential indicate make & hellip;.

Be Smooth

A successful cinemagraph GIF should be very difficult to tell where the loop starts and where it ends –– so it must appear seamless, like the scene might go on permanently, therefore amplifying the bizarreness of the scene a lot more and enhancing the chances that the audience will share this content.

If an audience needs to look too long and too close at your cinemagraph to even understand it is not simply an image or video –– they won’& rsquo; t be intrigued and they & rsquo; ll simply proceed to content that is exciting.

Hope you this short article helps you understand the difference in between excellent ones and bad ones.

Let us understand if we can make some cinemagraphs or other magical content for you!The post Ways to Effectively Develop a Cinemagraph appeared first on Ignite Social Media – The initial social networks agent.