Enjoy this week’s edition of Social You Must Know.
Foursquare Reveals Prospective Game-Changer in Digital Attribution
For as long as I can remember, digital media has been pestered with an attribution issue. In an age of relatively unlimited information accessibility, we’re still having problem with tying digital impressions to in-store sales. Foursquare has offered an answer. For just a 50 cent CPM premium, brands can lean onFoursquare’s voluntary panel of 1.3 million users to track whether their advertisement impressions in fact drive in-store foot traffic. They have actually been running tests with a few launch partners and the initial outcomes are outstanding. It’s not perfect, but it’s definitely a huge action in the right direction.
Facebook Reactions Introduced Globally
At first presented a couple of months back, Facebook reactions are now global. Holding down the Like button on mobile devices or hovering over it on desktop will enable users to select between Like, Love, Haha, Wow, Unfortunate and Angry. For brands, this suggests the ability to obtain more understanding into how folks are getting your material. We’ve seen no updates to Insights for the API output, but developers are guessing an update will have the release of Graph 2.6 in late March/early April. So we’ll simply have to wait a little bit longer for those. However for now at least one brand has already jumped on the responses bandwagon. Checkout this brand-new advertisement from Chevy which to this day has actually made 367 Likes, 121 Loves, 13 Wows, and 4 Hahas.
Live Events Can Be a Content Goldmine
Recently our team was proud to support our American Heart Association customer at the Go Red For Women Red Dress Collection Fashion Show. We caught content for social channels, ran a live social advertising campaign from backstage, and even invited some our influencer buddies along to broadcast pre-show and post-show by means of Periscope. Examine out our recap with these pointers for getting the most social bang for your buck at the live events your brand is currently hosting or sponsoring.