Helping Individuals Inform Their Stories
Brandon Andersen(@Andersenology), a veteran speaker from Social Fresh Conference, is this week’s special guest, hailing from Florida where he serves as Director of Marketing for Cision. He leads their US marketing group and establishes methods for engaging marketing and Public Relations professionals.
After beginning out as “Bacon’s Details” long earlier, Cision has now become quite a robust business, having actually recently acquired several brand-new business including Vocus, Gorkana, Viral Heat, and Visible Technologies. Working with customers from single worker companies to Fortune 100 companies, Cision works with “anyone who desires to get a story out”.
Brandon brings just as much robust information to this week’s podcast episode. He talks specifically and absolutely about measuring social media ROI, pointing out that 58 % of people surveyed stated they had no idea what their ROI was on social media investment.
He deftly explains that these are even only individuals who felt comfortable admitting that on a study. Besides offering an ROI template, Brandon covers lead generation, tools for virtual workers, how when to measure analytics, and the value of social listening.
“If you do not have a concept of where you desire to be and how you’re going to measure getting there, then you’re essentially shooting arrows into area without a target to hit.” (click to tweet)
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In This Episode
- App of the Week: Google Gifs
- How and when to measure ROI (Marketo, Eloqua)
- Social listening tool: The Cision Social network Edition
- Lead generation guidance
- Tools for virtual workers (Clarizen, Google Keep, Pocket)
- The value of social listening (Cision Listen eBook, “Youtility”by Jay Baer)
- Brandon’s most used apps (Concur, Author)